2018-03-01

SPECIALIZED & BRASIL RIDE

The two benchmark brands in brazilian’s cycling scenery combine their strengths to offer unforgettable experiences to athletes around the world.

Specialized as the global leader in bikes development, equipment and technologies that deliver performance, comfort and competitive edge, has a constant focus on the cyclists and their most rigorous necessities. Since 1974, when Mike Sinyard founded the company, to act in the structure and organization of the biggest competitions and challenges are characteristics embed in the brands and all of its contributors DNA.

Eight years have passed since the mark of the biggest MTB competition to take place in Brazilian ground, with success and recognition in countries around the globe. Through mountains, valleys and rivers in the heart of South America, Brazil Ride established itself by offering a once in a lifetime experience to all of the participants in the competition, that counted with renowned athletes throughout its 7 editions. More than a competition, it’s declaration towards the sport is one to introduce the cyclists to a new era in their lives.

Together as of June, 2018, Specialized and Brasil Ride will offer through the entire event’s programme a structure, organization and experience that is yet to be seen, and the competitors from over 30 countries can count on one thing: The sports enjoyment will be even more intense!

“The partnership that we now initiate between Specialized and Brasil Ride, will be long-lasting and will potentiate both brands, for both share one common goal: To promote the best experience to the enthusiast cyclists from Brazil and around the World! We are extremely proud to be able to collaborate with a company that organizes some of the best events on this planet.” – João Firmo (Representative of Specialized Brasil)

“The arrival of Specialized precisely on the season that Brasil Ride signed the coming of the 24h MTB World Series event in Brazil and organized 13 competitions of MTB and cycling is reason for great pride. We are certain that the partnership between the company that produces the best bikes in the world and the most prestigious events on the Americas will provide an unforgettable experience to the thousands of cyclists that compete on the Brasil Ride’s circuit.” – Mario Roma (Founder da Brasil Ride)

Specialized and Brasil Ride will have a great marathon on the days to come, but the cyclists and outdoor sports enthusiasts can rest assured, for the unforgettable challenges, and advanced technology to ensure their success, is something we excel at!

To learn more about Brasil Ride, visit: https://www.brasilride.com.br
To learn more about Specialized, visit: https://www.specialized.com/br/pt/